Turner Network Television announced Thursday that its upcoming batch of
promotional spots for Law & Order will feature Grammy Award-winner
Seal singing lyrics from his single, "Waiting for You," as the background music
for a montage of scenes from that off-network-rerun dramatic series.
A flight of 30-second spots for L&O will run on spot cable in 24
markets for six weeks and in 24 radio markets for five weeks,
FX, Lifetime Television, The Learning Channel, USA Network and VH1 will be
among the cable networks in the spot-cable buy. Atlanta, Chicago, Cleveland,
Detroit, New Orleans, Philadelphia and Washington, D.C., are among the markets
appearing on both TNT's spot-cable and spot-radio buy lists.
In addition, a 60-second spot will promote L&O in Regal Cinema
movie theaters from Friday, Sept. 19, through Oct. 16, TNT said. Promos will
also run on TNT and cross-channel on the "Turner family of networks."
Seal records for Warner Bros. Records, which, like TNT, is owned by AOL Time