Turner Network Television's National Association for Stock Car Auto Racing
event, the New England 300 Presented by Stacker, was basic cable's No. 1-rated
show last week, according to Nielsen Media Research.
The July 21 race finished first with a 4.6 household rating.
For the week of July 15 through 22, Lifetime Television was tops in
households in primetime with a 2.1 rating. Nickelodeon followed with a 1.9,
trailed by USA Network with a 1.8.
TNT and TBS Superstation both scored 1.7 household ratings in primetime, but
TBS -- boosted by its Austin Powers theatrical doubleheader and the
service's original shows Wednesday -- won the race in the key demographics.
TBS finished No. 1 in delivery of adults 18 through 34 in primetime and total
day, as well as adults 18 through 49 in total day for the week.
USA's new original series, Dead Zone and Monk,performed
fairly strongly, with 3.3 and 3.0 ratings, respectively.
TNT's New England 300 race kicked off its coverage of the second half of
NASCAR's 2002 season. Not only was that race No. 1 in households last week, but
it held the lead in delivery of adults 25 through 54, as well as being the top
sports program in delivery of adults 18 through 34 and 18 through