TNT Races to Weekly Ratings Win


Bolstered by its coverage of NASCAR’s Sharpie 500 race, TNT finished in a
familiar place last week: atop the Nielsen primetime ratings charts.

With a 2.4 household average, the drama network held a 0.4-point edge over
runner-up Disney Channel from Aug. 18 through Aug. 24.

Lifetime Television was third with a 1.9, while Cartoon Network and
Nickelodeon were tied for fourth with a 1.7 apiece.

Rounding out the top 10: USA Network with a 1.6; TBS at a 1.2, and ESPN,
A&E Network and TLC, all with a 1.1 household average.

Gauged on
a total-day basis, Nickelodeon was in its usual first-place perch with a 1.5, while
kids competitors Disney and Cartoon were next with a 1.3.

Lifetime (1.2) and TNT (1.1) were fourth and fifth, respectively.

The Winston Cup race, airing from 7:35 p.m. through
11:30 p.m. on Aug. 23, was the top-rated show for the week, averaging
a 4.3 household mark.

It also was the week’s most-watched show among adults 18 to 49 (3.11 million
of those viewers) and adults 25 to 54 (3.59 million), and ranked seventh among
the 18-to-34 set (1.27 million).

The NASCAR event, along with the continued strength of Law & Order
on weeknights, also gave TNT the primetime laurels among the adult demos:
18 to 34 (549,000), 18 to 49 (1.31 million) and 25 to 54 (1.48 million).