Turner Network Television will roll out a multiplatform marketing effort to
support the network's four-day live coverage of the PGA Championship.
Highlights include advertorials in national magazines, a local ad sales
promotion and a consumer sweepstakes.
This marks the 13th consecutive year that Turner Sports will
provide live coverage of the PGA Championship (Aug. 14-17).
There will be two-page advertorials in Golf Magazine, Money,
Fortune and Sports Illustrated, with event tune-in in USA
The tournament also marks consumers’ last chance to enter the "PGA.com Grand
Slam Sweepstakes," in which TNT is giving golf fans a chance to win a trip to
the Grand Slam of Golf in Hawaii in November.
Turner Network Sales is offering affiliates a local ad-sales promotion,
providing a trip to the 2003 PGA Championship in Rochester, N.Y. -- including
round-trip airfare for two, four-night hotel accommodations, a welcome
reception, four day passes to the Tournament and PGA/TNT premium items -- in
return for promotional support via PGA Championship tune-in spots from affiliate