TNT Rides Texas to Household Win

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Boosted by original movie King of Texas, Turner Network Television
wore basic cable's household crown last week.

King of Texas -- a Western take on King Lear, starring Patrick
Stewart -- earned a 4.1 household rating June 2 from 8 p.m. to 10 p.m. to help
TNT average a 2.1 for the week.

That gave the drama network a 0.2-point edge over Lifetime Television and USA
Network, each of which earned a 1.8 May 27 through June 2. Nickelodeon and TBS
Superstation were next with a 1.8 apiece, according to a Turner Entertainment
Research analysis of Nielsen Media Research data.

Rounding out the top 10: Cartoon Network with a 1.7; A&E Network at a
1.4; ESPN at a 1.3; The Learning Channel -- bolstered by a Memorial Day marathon
of its hot series, Trading Spaces -- with a 1.2; and FX, which averaged a
1.1.

FX was lifted by its coverage of the National Association for Stock Car Auto
Racing Winston Cup race June 2 from 1 p.m. to 5 p.m. -- basic cable's top-rated
show of the week with a 4.7 household rating.

On a 24-hour basis, Nickelodeon was first with a 1.5 average, ahead of
Cartoon's 1.3 and Lifetime's 1.2. TNT and TBS followed at 1.0.

Where adult demos were concerned, ESPN was first among the 18-through-34
crowd averaging 538,000 in primetime last week, edging TBS and MTV: Music
Television, each of which claimed 535,000 of those watchers.

USA was first among adults 18 through 49 and 25 through 54, averaging 1.09
million and 1.21 million of those viewers, respectively. TBS (1.05 million) and
ESPN (1.03 million) ranked second and third among the 18-through-49 set, while
TNT (1.08 million) and TBS (1.07 million) placed and showed with the older adult
demo.

TBS' performance was aided by the broadcast-window premiere of comedy Blue
Streak
, the medium's top-rated theatrical for the week with a 3.1 household
rating.

Looking at the rest of the top 10 programs in primetime, Nick's white-hot
SpongeBob SquarePants squeezed three spots, including the third position
with a 4.0 household rating June 1 from 10:30 a.m. to 11 a.m.

TLC's marathon of Trading Spaces episodes picked up a couple of spots
among the households and fared even better among the aforementioned adult demos,
especially the coveted 18-through-49 group, where it ranked first, second and
fourth.

Elsewhere, TNN: The National Network's coverage of World Wrestling
Entertainment Inc. fare May 27 earned it the fifth and eighth positions, while
Nick's Hey Arnold June 1 from 11 a.m. to 11:30 a.m. was seventh for the
week, according to the Turner analysis.

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