TNT Starts Its Ratings Engines


Revved by its coverage of the Pennsylvania 500, Turner Network Television
finished first in last week’s household ratings.

The race -- which aired Sunday afternoon and scored a 4.6 household rating --
was the highest-rated program last week, according to an ABC Cable Group
analysis of Nielsen Media Research data.

TNT finished the week of July 21-27 with an average household rating of

Disney Channel was the runner-up with a 2.0. Lifetime Television followed
with a 1.8, while Nickelodeon and Cartoon Network were fourth and fifth with 1.7
and 1.6 averages, respectively.

TBS Superstation and Fox News Channel were tied for sixth with a 1.5 apiece.
USA Network (1.4), A&E Network (1.2) and Discovery Channel (1.1) rounded out
the top 10.

Measured on a total-day scale, Nickelodeon was situated in its usual position
as first, averaging a 1.5 household rating. Cartoon and Disney placed second
with averages of 1.3, while Lifetime and TNT trailed with averages of 1.2 and
1.1, respectively.

In addition to holding the first seat in households, TNT also led among
adults 18-49 in primetime (1.131 million viewers) and total day (645,000),
according to a Turner Entertainment Research analysis of Nielsen data. It also
was tops among adults 25-54 in primetime (1.177 million viewers) and total day

TNN’s Monday-night coverage of World Wrestling Entertainment Inc.’s
WWERaw slid into second and third, earning a 4.4 July 21 from 10
p.m.-11 p.m. and a 4.0 from 9 p.m.-10 p.m.

The premiere of FX’s new series, Nip/Tuck, came in fourth, averaging a
3.2 July 22 from 10 p.m.-11:30 p.m. USA’s Monk continues to be detected
in the top 10, registering a 3.0 average July 25.