Turner has named Justin Williams vice president of digital for both TNT and TBS. He will be based in Atlanta and report to Dennis Adamovich, senior vice president of digital, affiliate, lifestyle and enterprise commerce to TNT, TBS and TCM.
Williams will head up both networks' continued TV Everywhere push as well as overseeing awareness and engagement within their digital properties. Williams spent two years as senior director and GM for NASCAR.com for Turner Sports, which gives up editorial control of the site to NASCAR as part of its new rights agreement.
"Justin is an outstanding leader with a wide range of experience across the digital spectrum, from fledgling startups to global brands," said Adamovich in a statement. "He has an incredible ability to motivate his teams not only to put forth their best creative work but also to explore new ways to engage consumers and generate revenue through multiplatform campaigns and new product launches. We are extremely excited to have him on board leading TNT and TBS's digital team."