TNT Tops in Primetime Last Week


Turner Network Television was on top, but the race for second place in basic cable’s primetime was hotly contested last week.

The drama network claimed the top spot with a 2.1 household rating, just ahead of the 1.9 rung up by Nick at Nite and USA Network April 11-17, according to a Disney ABC Cable Networks Group analysis of Nielsen Media Research data. Disney Channel was fourth with a 1.8 average.

Cartoon Network was fifth with a 1.6 mark, followed by Lifetime Television’s 1.5. TBS and The History Channel were next with a 1.4 apiece. Spike TV -- which claimed the top programs of the week with its coverage of World Wrestling Entertainment Inc.’s Raw April 11 -- and Fox News Channel rounded out the top 10, both pulling in 1.3 household ratings last week.

Gauged on a total-programming-day basis, Nickelodeon was first with a 1.7, besting channel-sharer NAN’s 1.5. A trio of Turner properties -- TNT, Cartoon and Nielsen late-night spinoff service Adult Swim -- ranked third through fifth with respective averages of 1.3, 1.2 and 1.1. Disney grabbed a slice of fifth, tying Adult Swim’s performance.

In just its third week as a separately measured network, Adult Swim claimed a new industry standard for the delivery of men 18-24 (242,000 of those viewers). That performance again helped to push the animated late-night purveyor to the top of basic cable in terms of delivering adults 18-34 (430,000), men 18-34 (282,000) and males 18-24 (163,000), according to Turner officials.