TNT Wins Weekly Ratings Rodeo


Tom Selleck telepic Monte Walsh helped Turner Network Television to
rope a quintet of ratings crowns last week.

TNT ran the original Western -- in which Selleck plays a cowboy who refuses
to adapt to the changes brought by the dawning of the 20th century --
four times last weekend.

The multiplay produced the week's most-watched show and led the network to a
2.8 household rating average Jan. 13 through 19, according to an ABC Cable Group
analysis of Nielsen Media Research data.

The drama network finished well ahead of runner-up Lifetime Television's 2.0
average. Nickelodeon was next with a 1.7, while Disney Channel and USA Network
were fourth and fifth with 1.6 and 1.5 averages, respectively.

Rounding out the top 10: TBS Superstation with a 1.4; Cartoon Network at a
1.3; ESPN, boosted by its National Basketball Association coverage of the
first-ever matchup between Shaquille O'Neal and Yao Ming, and Fox News Channel,
both with a 1.2; and A&E Network, lifted by a solid performance by telepic
Benedict Arnold: A Question of Honor, and The Learning Channel, boosted
by a record-setting effort by hit series Trading Spaces.

From a total-day perspective, Nickelodeon was in its usual first-place perch,
averaging a 1.5 household rating. TNT was second with a 1.3, ahead of Lifetime
at a 1.2 and Disney and USA, both with 1.0 averages over the 24-hour measurement

In addition to wearing the primetime hat for households, TNT was No. 1 among
adults 18 through 49 in primetime (1.27 million viewers) and total day

It also ranked No. 1 among adults 25 through 54 in primetime (1.52 million)
and total day (712,000), according to a Turner Entertainment Research analysis
of Nielsen data.

As alluded to earlier, Monte Walsh was the highest-rated program of
the week, earning a 5.7 Jan. 17 from 8 p.m. to 10:30 p.m., the first of its four
plays last week. Its Saturday-night showing was third with a 4.0.

Trading Spaces, featuring a live "reveal" from Las Vegas Jan. 18, placed
second with a 4.4, the best-ever performance for a TLC show in primetime.

TNN: The National Network had the fourth- and fifth-highest-rated shows of
the week with its coverage of World Wrestling Entertainment Inc. fare Jan.

ESPN was tied for fifth as it aired the second-highest-rated NBA
regular-season game in basic-cable history with the Yao-Shaq contest.

The Houston Rockets' 108-104 triumph over the Los Angeles Lakers Jan. 17
dunked a 3.8, trailing only TNT's coverage of the second game of Magic Johnson's
comeback with the Lakers in 1996, versus the Chicago Bulls.