The growing appeal of National Association for Stock Car Auto Racing
programming helped to drive Turner Network Television to a primetime
household-ratings win during the month of July.
With its July 20 New England 500 and its July 27 Pennsylvania 500NASCAR telecasts finishing among the top-three-rated shows of the month, TNT
averaged a 2.0 rating for the June 30-July 27 period, up 11% from July 2002,
according to an ABC Cable analysis of Nielsen Media Research data.
Disney Channel -- boosted by strong performances from its original movie,
Eddie’s Million Dollar Cook-Off --finished in second place with a
1.8 rating (up 29%), even with Lifetime Television (down 10%).
Disney also placed second on a total-day basis with a 1.3 rating (up 63%),
behind Nickelodeon’s 1.5 (down 12%).
TNT and TBS Superstation finished first in primetime and total day,
respectively, among adults 18-49. TNT notched top honors in the adult 18-49
category for both primetime and on a 24-hour basis, according to Turner
TBS’ July 6 airing of comedy movie Miss Congeniality, starring Sandra
Bullock, finished as the top-rated show for the month with a 4.8 mark. With the
exception of a sixth-place finish for ESPN’s July 14 Home Run Derby
telecast (4.3 rating), The New TNN’s World Wrestling Entertainment Inc.
telecasts accounted for the remaining top 10 slots.
Fox News Channel, The Learning Channel, TNN (now Spike TV), MTV: Music
Television, Discovery Channel, Courtroom Television Network, Home & Garden
Television, Hallmark Channel, AMC, SoapNet, Food Network, VH1, Bravo, Travel
Channel, Country Music Television and Black Entertainment Television all posted
double-digit primetime-ratings increases during the month.