Today executive producer Jim Bell will serve as executive producer of NBCUniversal's 2012 London Olympics coverage.
Bell, a former NBC Sports & Olympics producer, will have editorial oversight for the Games and work with NBC Olympics president Gary Zenkel, while continuing to oversee the top-rated Today. Bell will receive an assist from former NBC Sports chairman and Olympic kingpin Dick Ebersol, who has been retained by his successor Mark Lazarus to serve as a semior advisor on the Olympics, as well as Sunday Night Football. A multiple Emmy-winner for his work with the Games, Ebersol resigned from NBCU in May after failing to reach a contract extension.
No stranger to the Olympics, Bell spent 16 years with the division prior to being named EP of Today in 2005. In 2004, he served as coordinating producer, overseeing almost 100 hours of afternoon and late-night Olympic programming for the Athens Games.
"Jim's unique background in both sports and news at NBCUniversal makes him the perfect choice to lead our London Olympics production," said Lazarus, now chairman of NBC Sports Group, in a statement. "He knows the people at NBC Sports, the intricacies of the Olympics, and how to work within NBCUniversal."
In an interview with Associated Press, Lazarus said that NBCU plans to show every event from the London Games next year live in some form, even if it's raw video online. NBC's primetime broadcasts, though, again feature a mix of human-interest features and taped competition.