`Toonami' Promo Rolls Out Regionally

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Cartoon Network's newly begun 'Toonami' Mobile Game Unit promotion tour will
roll out to 100 cities by region.

A network spokeswoman said Tuesday that the tour will start with the
Northwest.

AT&T Broadband was the affiliate partner in Seattle, the first market on
the tour (Nov. 3). That system sold the promotion to the Inter IKEA Systems B.V.
furniture retail chain.

The promotion tour is set for Sunday, Nov. 11, in Boise, Idaho, where Cable
One Inc. has sold it to a ski/snowboard retailer.

In December, the tour will move westward to Los Angeles, where Adlink, the
Los Angeles interconnect, has booked the Six Flags theme park as its
sponsor.

Late that month, Cox Communications Inc. will be the affiliate partner in Las
Vegas, Cartoon said.

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