The nation’s top eleven pay TV providers, representing about 95% of the market, lost about 255,000 net video subs in Q3, up from a loss of about 210,000 subs in the year-ago quarter, Leichtman Research Group found in its latest analysis of the sector.
LRG said those top MVPDs now account for 93.65 million subscribers – the top six cable MSOs have 48.8 million video subscribers compared to satellite TV’s 34.4 million subscribers and 10.5 million among the top telcos.
By segment, cable shed 90,000 in Q3, narrowed from a loss of about 170,000 a year earlier, and the fewest in any Q3 since 2006, LRG said.
Led by gains at DirecTV as AT&T continued to put more emphasis on that platform and including gains from Dish-owned Sling TV, an OTT-TV service, the satellite sector added 207,000 subs in Q3, compared to a small gain of 3,000 subs in the year-ago period.
With AT&T driving subs to DirecTV, the top telcos lost 375,000 video subs in the quarter, widened from a loss of 45,000 subs in Q3 2015. AT&T has lost about 1.33 million U-verse subs in the past year alongside adding 1.2 million DirecTV customers, LRG found.
“Over the past year, the top pay-TV providers (including DISH’s Sling TV) lost about 755,000 subscribers – compared to a loss of about 445,000 over the prior year,” Bruce Leichtman, president and principal analyst for LRG, said in statement.