General Mills Inc. and Turner Sports Sales announced Wednesday that the
marketer's Total cereal has become the 10th sponsor of Turner Network
Television's Goodwill Games coverage.
Total will be the presenting sponsor of the diving competition, due Sept. 7
and 8, according to Total marketing manager John Schmitz.
In addition, the brand will be tagged in on-air and print promotions leading
up to the Goodwill Games, which will originate from Brisbane, Australia, Aug. 29
through Sept. 9.