`Tour de Lance' Boosts OLN


Providing daily coverage of Lance Armstrong's pedaling to of a fourth
straight Tour De France title, Outdoor Life Network rode to record ratings last

Outdoor Life posted a 0.8 household average in primetime during its 23 days
of coverage -- spanning July 6 through July 28 -- of the world's most
prestigious cycling event, according to Nielsen NHI data.

OLN's ratings peaked during the 10 p.m. hour on July 25, earning a 1.0 rating
-- the network's highest ever.

All told, OLN averaged a 0.7 for the entire month of July (July 1 through
July 28, according to the Nielsen calendar).

That compared with a 0.2 primetime average for the network from January
through June.