Toyota has become the first advertiser with NBCUniversal’s digital partnership with AOL.
Toyota ads will appear on NBCU content when it appears on AOL’s mobile app, which is available across 16 major over the top platforms.
“Toyota is constantly evolving in the way we engage with audiences, and AOL On provides a great opportunity to deliver top-tier content that complements quality ad offerings,” says Dionne Colvin-Lovely, National Director, Traditional and New Media, Toyota Motor Sales, U.S.A., Inc. “Between NBCUniversal’s premium content and AOL’s leading platform, the partnership will allow Toyota to better reach intended audiences by supplying only the most relevant content to consumers on-the-go.”
The NBCU content includes clips from The Tonight Show, Saturday Night Live, The Blacklist andSuits, plus news programming from Morning Joe and The Rachel Maddow Show. AOL is also getting exclusive clips from The Biggest Lower, Watch What Happens Live, The Profit andAmerican Greed.
Read more at B&C.