Tr3s Enlists Wendy's as Title Sponsor for Talent Competition


Viacom's Tr3s: MTV, Música y Más has partnered with for the return of Dame un Break, a talent competition for aspiring Latino artists. The contest
launched May 14 and is being presented by Wendy's as title sponsor.

Through the deal, whose financials were not disclosed, Tr3s
is asking Latino aspiring artists to submit their material directly on Contestants have until June 18 to submit material and the
voting period for the finalists will run from July 2-16. A winner will be
announced in late July.

The online contest is powered by, a
music-centric social networking site that, according to Tr3s, reaches about 17
million users. It is the second time the cable network has partnered with The first collaboration was a contest with Juanes, which drew
over 350,000 votes online.

According to Tr3s general manager José Tillán, in addition
to a cash prize, the winner will be featured across several Tr3s screens and
will be the star of a "Making of" 6-week marketing campaign. Grammy
Award-winning producer Sebastián Cruz will produce a music video, which will
air for several weeks, and will feature the Wendy's brand.

"The deal calls for Wendy's to include its brand
in all of the branding materials as well as product integrations into the
official music video," says Tillán. "But we are going to do this in a very
seamless way."