Travel Channel launched an HDTV version of its network, Travel Channel HD.
The new service will feature the standard-definition channel’s series and personalities such as Anthony Bourdain: No Reservations, Bizarre Foods with Andrew Zimmern, Best Places to Find Cash and Treasures and Samantha Brown’s Passport series.
In the Travel Channel HD Landscape Study, conducted by Frank N. Magid Associates last fall, Travel Channel was ranked the most anticipated new HDTV network among current HD subscribers.
Additional top line findings showed: Travel Channel ranked the second-most anticipated new HD cable network among shoppers committed to purchasing and subscribing to an HD service; more than half of HD subscribers who are Travel Channel viewers are likely to arrange for programming service that included Travel Channel HD; 70 % of HD video on demand users are interested in Travel Channel HD VOD; and Travel Channel HD VOD content ranks fourth among HD shoppers.
To increase consumer awareness of the new Travel Channel HD service, Travel Channel will launch a nationwide marketing campaign on-air and in consumer and trade publications, around the theme of, “Some Things Are Meant For HD.” The television spots and advertisements will visually demonstrate the amazing locations, people and experiences brought to life with the clarity only HD can offer.