Travel Channel will join with the National Park Foundation (NPF), the official charity of America's national parks, in a summer-long campaign to promote America's 397 national parks.
The primary goal is to motivate support of U.S. national parks by inspiring Travel Channel viewers to visit these adventure-packed and history-rich destinations as well encourage volunteerism and monetary donations to NPF.
Travel Channel will support the NPF partnership via a myriad of on- and off-air initiatives positioned under the Network's "Destination Summer" campaign.
Beginning Memorial Day and continuing through September, the network will feature 30 hours of programming that puts the spotlight on America's national parks. In addition, on Saturday, June 9, Travel Channel will celebrate "Get Outdoors Day" with an on-air and online marketing campaign showcasing the national parks through exclusive videos, slideshows and feature articles. The network will also post exclusive, national park-related content on its Facebook, Foursquare, Pinterest and other social media platforms. NPF will cross-promote these efforts on its website and social media platforms.
The programming campaign kicks off on Memorial Day (May 28) with numerous series and specials including: a "Get Outdoors" stack of programming that includes back-to-back episodes of Best Parks Ever, featuring iconic national parks including Yellowstone, Grand Tetons, Glacier, Great Smoky Mountains and Zion; and Glamping, which showcases glamorous camping in the wild.
Other summer programming supporting the NPF partnership includes the series Park Secrets and one-hour special Alaska Unleashed.