Travel Channel has ordered up a third season of Jack Maxwell's Booze Traveler, greenlighting 16 more one-hour episodes of the globe-trotting, alcohol-fueled exercise in cultural awareness. The Scripps Networks Interactive outlet said the show's second season has seen a 55% gain in ratings among adults ages 25-54 versus the average of the first season's premieres. It also draws a median household income level 15% higher than the U.S. median average while ranking among the top five most-watched shows on the network, Travel Channel said. Maxwell's show has visited such locales as Argentina, Finland, Guatemala, Hawaii, Sicily, Tanzania and Texas, where he meets with the locals and shares their local favorite drinks.
“When Jack sits down with a stranger and a couple of drinks, the whole world opens up,” Courtney White, the newly named senior vice president, programming and production, at Travel Channel said in a release. “As we’ve seen from the overwhelmingly positive response to our hit series like Bizarre Foods and Expedition Unknown, Travel Channel viewers love discovering a location through its people and stories. It’s no surprise that with more than 1.8 million viewers each week, Booze Traveler would find similar success.”
Booze Traveler is produced by Karga Seven Pictures in association with White Reindeer Productions.