Ad tech company Tremor Video agreed to sell its buyer platform to Taptica International Ltd. for $50 million and plans to focus on programmatic sales for ads in premium video content.
Tremor Video said the move will give it resources to focus on connected TV and over-the-top and eliminates any perceived friction with third-party demand partners.
“The sale of our buyer platform allows us to focus our investment on the biggest growth-driver of our business,’ said Tremor chairman Paul Caine. “As consumers continue to shift their viewing behavior towards digital video and OTT, we believe there is a large market opportunity to capitalize on these trends as the leading pure play video SSP.”
Caine said he expects Tremor and Taptica to work together in the future.
Read more at B&C.