Tribune, Fox, Capitol Invest $5M in Share Rocket

Firm measures social media engagement in local markets
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Share Rocket, a company that measures social media in local markets, has raised $5 million in funding from investors led by Tribune Media. Fox Television Stations and Capitol Broadcasting also participated.

The company said the funds will be used to enable it to expand to provide its service in additional markets nationwide.

Share Rocket already works for all of the stations owned by Tribune, Fox and Capitol Broadcasting. Tribune previously participated in Share Rocket’s seed round of financing. Its first TV client was the ABC station group. It also works for the Hearst Television’s stations.

Read more at B&C.