Trio Tuesday named Todd Ames director of consumer marketing and Jane Olson creative director.
Ames will oversee Trio's advertising, creative strategy, media planning and marketing-related partnerships, while Olson will handle its brand messaging and on-air promotion campaigns.
Universal Television vice president of marketing Jason Klarman cited Olson's 10 years of experience and Ames' four-year stint as MTV Networks' marketing manager, emerging technologies, during which he helped to launch TV Land and MTV2 for digital cable and satellite markets.
Most recently, Ames was VP of brand marketing at LexiQuest Inc., a software start-up.
Olson previously was director of on-air promotion and branding at AMC Networks.