'True Blood’ Bites 4.8M with Final-Season Opener

HBO's Vampire Series Counts 5.8M Across Sunday Plays
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True Blood returned to HBO's lineup Sunday for its seventh and final season, counting 4 million viewers for its 9 p.m. premiere, down 11% from last season’s premiere audience.

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Added replays however – HBO drew an additional 1.8 million across replays at 10 p.m., 11:30 p.m. and 1 a.m. -- pushed True Blood’s cumulative total to 5.8 million viewers, up 4% from last year, which only benefited from one encore.

Next week, new series The Leftovers joins HBO’s lineup, airing out of True Blood at 10 p.m., as well as the Beyonce concert series X10 at 8:55 p.m.

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