'True Blood' Bites Off Another Viewer Record


Home Box Office's Sunday night lineup continues to raise viewers, with vampire series True Blood earning its best-ever mark and Hung and Entourage, notching their second-best performances of the season. 

The Aug 2. premiere installment of True Blood at 9 p.m. netted 4.3 million watchers, according to Nielsen Media Research data.

The Anna Pacqui-starrer helped set the stage for lead-out Hung, with the Thomas Jayne-gigolo series attracting 3.4 million at 10 p.m. that night. That was followed by 3.3 million for Hollywood buddy series Entourage.

Counting linear plays, DVR and HBO On Demand watching, True Blood's has averaged a gross audience of 11.2 million watchers during its sophomore season-to-date (excluding the Aug. 2 entry). For their part, Hung and Entourage have gross audience averages of 10.2 million and 7.4 million, respectively.

The premium network announced at the Television Critics Association press tour last week that it was bring back all three of the show's for another summer run in 2010.