Truth Be Told: Court TV No More


On its first day, scheduling was a beach for TruTV.

The network, previously known as Court TV, officially adopted its new name and logo on Jan. 1

Programming on New Year's Day ran toward episode blocks. Most Shocking bridged the transition from Court TV to TruTV, which will place more emphasis on real-life programming and docuseries in primetime, with installments from 6 p.m. on Dec. 31 through 3 a.m. on Jan. 1.

From there, it was plenty of rescues and investigations on the sea and the sand. Beach Patrol: San Diego was scheduled to run from 9 a.m. to 2:30 p.m. , followed by Beach Patrol: Honolulu from 2:30 p.m. to 6 p.m.

A pair of Cops episodes intervened at 7 p.m. and 7:30 p.m. before Ocean Force: Huntington Beach, O.C. premiered with fresh installments at 8 p.m. and 8:30 p.m. Ocean Force: Panama City episodes then were slated to take TruTV to the conclusion of its first programming day.

TruTV, brought the gavel down on Court's "Seriously Entertaining" primetime moniker, replacing it with the new tag line: "Not Reality. Actuality."

The Turner Entertainment Networks-owned service, which has rung up eight consecutive quarters of primetime growth with its 18-to-49 target audience, is also scaling back its court coverage. Now billed as "In Session," the judicial coverage will be presented weekdays from 9 a.m. to 3 p.m. In turn, the network is dropping Nielsen Media Research ratings for the legal-focused daypart.