Cox Media, the ad-sales unit of Cox Communications, has teamed with TubeMogul to help advertisers buy ads on linear TV and digital video ads using a common interface, The Wall Street Journal reported Tuesday.
According to the report, Cox Media will use TubeMogul’s platform to target specific audiences and create campaigns across TV and Web video inventories.
The agreement is the latest on the programmatic front, adding automated features to the process of buying and selling ads.
It also expands on other programmatic-facing work underway at Cox Media, which has also been working with companies such as clypd, AT&T AdWorks and AudienceXpress on its automated advertising initiatives. Mike Zeigler, VP of business development and operations at Cox Media, told Multichannel News in a recent interview (subscription required) that all of Cox Media’s inventory is available through programmatic systems.
“There is no carve,” he said. “We don’t consider it a remnant business.”