AVOD service goes native on white label cable platform six months after debut on Comcast's X1

Cox Communications has announced that free-to-consumer, ad-supported streaming service Tubi is now available on its Contour video platform.

Contour, of course, is the licensed version of Comcast’s X1 video platform, which debuted Tubi as a native, voice-controlled service back in November.

With the deal, Tubi now has native integration with two of the three biggest U.S. cable operators—a unique position among AVOD companies.

Related: Comcast Integrates Tubi Into X1

“Our partnership with Cox expands upon our mission to make entertainment accessible to everyone,” said Farhad Massoudi, CEO of Tubi, in a statement. “With the addition of Cox Contour, Tubi will continue to have the widest distribution of any ad-supported streaming service.”

Start-up Tubi boasts a library of 12,000 movies and TV shows—a collection it’s currently trying to bolster with the recent securing of a $25 million loan back in January.

The AVOD has also had recent M&A talks with companies including Viacom. With rival streaming platform Pluto TV subsequently purchased by Viacom for $340 million, Tubi has used its resources to build its library and stay in the news.

Recent deals have included archival series pickups from NBCUniversal, as well as Warner Bros. TV.

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