Tubi, the free, ad-supported service formerly known as Tubi TV, has hired Mark Rotblat as chief revenue officer, who will head up global sales and partnerships.
Rotblat joins Tubi from Adobe Systems, where he was senior director of agency sales and activation for Adobe Advertising Cloud. He was also part of TubeMogul's founding team (Adobe acquired TubeMogul, a company focused on programmatic advertising tech and services, in 2016 for $540 million).
Rotblat also joins Tubi in the wake of a “C” round of funding that pushed total funding raised by the AVOD specialist past $35 million. Lionsgate, MGM and Stanford University are among the backers of Tubi, which recently landed a strategic investment from Tegna.
“With deep experience in the complexities of programmatic advertising and go-to-market sales strategies, Mark provides the right leadership and industry insights for our sales teams,” Farhad Massoudi, Tubi’s founder and CEO, said in a statement. “We are thrilled to have Mark join us as CRO, where his expertise will keep us well-equipped to help our partners grow their advertising revenue in the years ahead.”
Rotblat holds an MBA from UC Berkeley's Haas School of Business and a BS from Duke University, and resides in the Bay area with his wife and children.