Ad-supported streaming platform Tubi has announced the launch of a kids component, as well as its expansion into the UK.
Tubi Kids will launch on Oct. 21 and feature what the San Francisco startup said will be more than 1,200 age-appropriate movies and TV shows. Movies will include How to Train Your Dragon, Norm of the North, and Teenage Mutant Ninja Turtles: Out of the Shadows; TV series will feature characters including Sonic the Hedgehog, Strawberry Shortcake, Paddington Bear and The Wiggles.
The move follows AVOD competitor the Roku Channel’s launch of a dedicated kids area in August. Subscription streaming platforms including Netflix and Hulu have had dedicated kids areas for some time.
Meanwhile, the UK launch will occur in “early 2020,” Tubi said. It comes after the AVOD platform’s August expansion announcement for Australia.
“We’re ramping up our international expansion with the UK launch being the first of several forthcoming territories and look forward to announcing them soon,” said Farhad Massoudi, CEO of Tubi. “The launch of Tubi Kids reinforces our dedication to offer an age-appropriate viewing environment – super-serving kids and families with a robust amount of content.”
Tubi doesn't announce unique users for its platform. But the startup announced earlier that it had streamed 94 million hours of content in the month of May. It said it was up to 132 million hours of streamed content in September, a 40% increase.