Adding a content-discovery tool to the mix, Tubi has introduced a personalization engine to its free, ad-supported VOD service.
Tubi said its new platform, which will help to surface content from its library of more than 7,500 titles, uses A.I. and deep learning technology to program and personalize its AVOD offering.
The service has also introduced an onboarding process (initially on iOS devices) that can “fast-track” a new user into its new personalized experience, which continues to evolve based on viewing behavior.
Tubi said it new content personalization engine is based on algorithms and technology that were developed in-house.
“Machine learning is essential for streaming services by providing a customized experience for each consumer. If you are not leveraging machine learning to delight your audience, you don’t have a future,” Farhad Massoudi, Tubi’s founder and CEO, said in a statement.
Tubi has raised $35 million so far, and counts Lionsgate, MGM and Stanford University among its backers.