Tunity, a startup that has built an app that lets users hear live audio streams from muted televisions, has hired two execs who are late of Nielsen and MGM.
Bruce Tuchman is on board as president of sales, and Paul Lindstrom has been named head of research. They are joining Tunity on the heels of its $12 million "A" round.
Tuchman, a vet of the media and entertainment industries, has previously been president of AMC Global & Sundance Channel Global, president of MGM Worldwide Networks, and GM of Nickelodeon Global Network Ventures.
Lindstrom is a long-time Nielsen exec who helped to design and develop a range of tools, systems, studies, and measurements for new media outlets, and directed sales, operations and strategy for Nielsen Strategic Media Research and Nielsen On Location. At Tunity, he’ll head up the creation of new data products and help the company develop a “new metric” based on Tunity’s traffic, tuning and attention data.
Both Tuchman and Lindstrom will be based in Tunity's New York City office.
Tunity says its app currently supports more than 100 channels in the U.S., including Fox, CBS, and ESPN.
Its app and cloud-based platform, targeted to consumers who are watching muted TVs in venues such as sports bars, airports, waiting rooms or gyms, streams a channel’s synced-up audio feed to the smartphone. Tunity also uses A.I. and deep learning techniques to determine the correct live TV channel and establish the video-audio synchronization.
Tunity founder Yaniv Davidson said recently that the company is experimenting with its business models and exploring future revenue opportunities, including some based on targeted advertising.