Tunnicliffe Coming to America for Initiative


Initiative North America has tapped Mike Tunnicliffe as chief strategic officer.

The 25-year industry veteran -- who has been serving as executive vice president in Initiative Worldwide’s London office since 2000 -- will relocate to New York and oversee the company's U.S. strategic offerings.

Reporting to Initiative Worldwide CEO Alec Gerster, Tunnicliffe will work closely with Carolyn Bivens, president and chief operating officer, North America.

In his new post, Tunnicliffe will manage business-development strategy with an emphasis on global prospects and play a key role in further developing the company's communications-planning capabilities.