Nickelodeon will launch broadband-video platform “TurboNick” on Nick.com (www.nick.com) July 17.
The network said TurboNick will allow Web surfers to watch full-length shows online at any time. It will feature up to 20 hours of new programming every week, providing programming clips and full-length episodes ranging from 30 seconds to 22 minutes.
TurboNick’s soft-launch phase began July 1, and the service has already totaled more than 1.25 million streams, Nick said.
“The TurboNick platform compliments our on-air programming by giving kids and parents Nickelodeon video content any time they want it," Nickelodeon Online senior vice president and general manager Mike Skagerlind said in a prepared statement.
"Whether it's all-new long-form programming, exclusive video, classic shows or current programming favorites, we will be able to utilize TurboNick as a vehicle to deliver what kids want, when they want it, using up-to-the minute technology,” he added.