Turner Content Distribution, the domestic distribution and marketing arm of Time Warner’s Turner networks, announced several executive promotions Monday (July 17). All of the positions are based in Atlanta and will report to Rich Warren, president of Turner Content Distribution.
EVP of brand distribution Jennifer Mirgorod will assume the expanded role of EVP of content distribution and strategic partnerships. SVP and associate general counsel of legal and business affairs Scott Miller has been promoted to EVP of content negotiations and strategy, and SVP of strategic planning Donna Northington has been elevated to EVP of distribution planning and strategy.
Mirgorod, who was named EVP of brand distribution in 2014, will now assume a broader role within the division including oversight of strategic partnerships between Turner Content Distribution and the company’s portfolio of brands. She will continue to lead the account management and business development teams in creating strategic content distribution and marketing initiatives with affiliate partners, working to expand linear content distribution opportunities and developing new business models between Turner and the North American multichannel video providers.
Miller will lead the company’s efforts in structuring and negotiating all of Turner’s content distribution agreements for its domestic networks across traditional and new media platforms in the United States, Puerto Rico, U.S. Virgin Islands and Canada. In addition, Miller will continue to oversee the TCD legal and business affairs team responsible for drafting, negotiating, and administering Turner’s multi-platform distribution agreements.
Northington’s elevated role will include leading the group that translates strategic distribution initiatives into financial and operating plans, assessing the economic impact of various business decisions and acquisition targets, as well as developing rates, sales incentives and contract terms for Turner’s domestic distribution. Northington is also responsible for preparing TCD’s annual budgets and long-range plans. Additionally, she will add oversight of the business operations team to her responsibilities.
“Jennifer, Scott and Donna are each seasoned executives who have played invaluable roles in the success of our company, and I know they are perfectly poised to thrive in these leadership positions as we navigate the changing distribution landscape,” Warren said in a statement. “This new executive structure will help drive efficiencies, align strategic goals, and allow us to further strengthen the value of Turner’s portfolio. I am fortunate to work with such talented leaders.”