Turner Broadcasting System, Inc. has promoted veteran Sal Petruzzi to senior vice president and domestic communications officer.
In his new gig, Petruzzi, who has been with the programmer for more than a decade, will strategize and coordinate communication team efforts that support Turner’s domestic entertainment, sales and sports portfolio: TBS, TNT, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Boomerang, Turner ad sales, Turner network sales and Turner Sports. Previously, Petruzzi headed media and communications for Turner’s two primary domestic revenue divisions and Turner Sports.
Reporting to Jeff Matteson, senior vice president and strategic communications officer, Petruzzi will also work closely with TBS Inc. president David Levy.
Petruzzi's position is meant to streamline communications across Turner’s properties, as he will support and advance Levy’s vision, strategies and profile, working with PR teams in New York, Atlanta and Los Angeles
“Turner’s domestic portfolio is one of the most successful and significant media groups in the world, and it’s Sal’s job to align and leverage our internal resources to ensure that the communication supporting the group is strategic, comprehensive and coordinated for maximum impact,” Levy said. “I value his execution, insight and understanding of our priorities, and I look forward to seeing how he and the Turner communications teams will expand our position in the marketplace.”
Before joining Turner in 2003, Petruzzi was the director of public relations and communications at A&E Television.