Turner, CBS Broaden Access for ‘March Madness Live’

Fire TV, Apple TV, Roku, Apple Watch Among 12 Platforms on Tap
march madness live - all platforms.jpg

NCAA March Madness Live, an app for the Division I men’s basketball championship tourney developed in partnership between the NCAA, Turner Sports and CBS Sports, will be available across a record 12 platforms. 

Platforms supported for this year’s tournament include the Amazon Fire TV, Apple TV, Roku players and Roku TVs, Amazon Fire tablets, iOS and Android mobile devices, Windows handsets, Web browsers, and the Apple Watch. Those who watch the app on the Apple TV will have access to a Split Screen feature that will stream two live games at the same time. 

Tied into the pay TV industry’s TV Everywhere initiative, the app will offer unlimited live streaming coverage to consumers who get pay TV service from an MVPD with TVE rights. The app will also provide a temporary preview period that gives access before logins are required.

Additionally, viewers can access all games broadcast on CBS “with no registration required” on desktops and smartphones and tablets. Live streams will also be offered on digital platforms from TBS, CBS, TNT and truTV, as well as via participating TV provider websites and apps.

For the NCAA Final Four National Semifinals on Saturday, April 2, in Houston, NCAA March Madness Live will provide three live video streams of both games (the traditional game coverage provided on TBS, along with “Team Stream by Bleacher Report” coverage or team-specific presentations offered via TNT and truTV.)

The app’s GameCenter component will feature improved navigation alongside support for Google Cast and Airplay, and additional curated social content via the Coke Zero-sponsored NCAA March Madness Social arena.

On the VOD end, the app will offer access to “classic tournament moments” as well as match-up analysis, game previews and other featured videos. The app will also offer the “official” bracket game for the tournament on desktops, smartphones and tablets.

Tournament fans will also have direct access to live radio broadcasts, courtesy of Westwood One, for all 67 games across the collection of digital products.