Turner Eliminates Positions in Ad Sales Division

About 30 employees affected

Turner eliminated about 30 positions in its advertising sales division on Tuesday (Feb. 13), according to industry sources.

With ad revenue largely flat and the business shifting from traditional ad sales to a more data-driven and analytic approach, media companies are looking for people with different skills in order keep up.

Over the past four years, Turner has introduce various new advertising products including Audience Now, which looks to connect advertisers with viewers who consume their products. Turner is one of the founders of OpenAP, which along with Viacom and Fox is trying to make audience buying easier for advertisers by standardizing the definition of targeted audience segments.

Turner has also been beefing up its branded content capabilities.

The layoffs come as Turner, and parent Time Warner, wait to see of the Trump administration’s Justice Department will approve its acquisition by AT&T.

Read more at broadcastingcable.com.