Jennifer Dorian has been promoted to chief strategy officer for Turner Entertainment Networks (TEN), the division of Turner Broadcasting that includes TBS, TNT, Turner Classic Movies (TCM) and truTV. Dorian, who most recently served as senior vice president of strategic development, will continue to work with network executives to create strategies that will strengthen and sustain the TEN brands and business in today's rapidly evolving media world, the Time Warner Inc.-owned programmer said.
In addition, Dorian will lead and facilitate strategies to evolve the cable portfolio into a multi-screen video company. She is based in Atlanta and reports to Steve Koonin, president of TEN.
"Jennifer possesses that rare combination of creative imagination, strong business sense and impeccable communication skills, qualities that are vital to creating and implementing successful business strategies for our brands," Koonin said in a release. "In addition, Jennifer's extensive involvement in the TBS, TNT, TCM and truTV brands makes her the perfect person to develop strategic initiatives that will continue to grow and strengthen them in the future."
Previously, Dorian served as senior vice president, network strategy and brand development, for TEN. She oversaw strategic business planning and brand identity development and image marketing for both networks. Prior to that position, Dorian was vice president of branding for TNT where, in 2001, she led the network's launch and on-going strategic brand positioning as "TNT: We Know Drama." Dorian's positioning of the brand became a resounding success, with TNT ranking as ad-supported cable's #1 network in delivery of key adult demos for six consecutive years. TNT has been able to monetize its positioning with advertisers in large part because of the groundwork laid by Dorian and the network team.
Dorian also oversaw the June 2004 creation and implementation of the "TBS Very Funny" brand, Turner said. On the strength of her work with TNT and TBS, Dorian was honored with a Brand Builders award from Brandweek.
She then worked on the rebranding and relaunch of Court TV as truTV. She is also leading Turner Entertainment Networks' strategic business planning, brand development and portfolio management. Her work in that area includes a focus on innovation for the organization and exploration of extending brands into new arenas and platforms, such as the highly successful TCM Classic Film Festival.
Prior to joining Turner in 2000, Dorian was director of strategic services for sports and leisure marketing at The Coca-Cola Co., based in Atlanta. In that capacity, Dorian oversaw a portfolio of U.S. sponsorships, assessing proposals and evaluating brand alignment and potential returns on investments. Previously, Dorian was manager of kids marketing for Pizza Hut, Inc., a division of PepsiCo. She joined the company as assistant manager of new product development. Dorian also served as director of marketing for InfoVentures of Atlanta, a partnership of Cox Enterprises and the former BellSouth.