Turner Broadcasting System Inc. and Zoo Atlanta have entered into a five-year partnership, the two parties said Tuesday.
The 118-year-old zoo will receive a $5 million donation from Turner -- the largest in its history -- which will allow it to enhance public offerings in its Conservation Action Resource Center.
Turner’s gift will help the zoo to create a themed learning center that shares the wonders of wildlife through interpretives and interactives featuring classic cartoons from the programmer’s Boomerang network.
“The concept creates an indoor educational playground that will be a year-round, rain-or-shine destination where guests will meet and interact with characters like Magilla Gorilla, Grape Ape, Yogi Bear, Snagglepus and Wally Gator to learn about ‘real’ animals from their animated cousins,” the two parties said in a prepared statement.
“Zoo Atlanta's key mission of conservation and education will be highlighted at branded entertainment stations,” they added.
“This partnership with Zoo Atlanta to create an educational and fun new attraction for visitors of all ages reflects Turner Broadcasting's commitment to Atlanta and further demonstrates the power of the business community to make meaningful contributions here at home,” Turner chairman and CEO Phil Kent said in a prepared statement.