Turner Launches Ignite Sports Marketing

Unit looks to form long-term partnerships to help brands reach fans
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Building on the services it has already begun offering its advertising clients, Turner Broadcasting said it is launching Turner Sports Ignite.

Turner Sports Ignite will offer clients that want to reach fans one-stop shopping. Its areas of expertise include intellectual property, live events and experiential marketing, creative services and data solutions.

The announcement was made by Turner president David Levy at CES during Turner’s Sports Business Innovation forum.

The new unit follows in the footsteps of Turner Ignite, which offers clients of networks including TNT and TBS data and branded content solutions.

Will Funk, executive vice president of sales and property sponsorships at Turner Sports, will head Turner Sports Ignite.

Read more at broadcastingcable.com.