Turner Nets Coaches Vs. Cancer Classic For TruTV


Turner Sports has scored the exclusive broadcast and media rights to one of college basketball's pre-eminent early-season showcase events, the Coaches vs. Cancer Classic.
Tru TV will have coverage of the semifinals, third-place and championship of the classic, which will be one of the first events to be held at the new Barclays Center in Brooklyn.
Tipping off in 1995, the Classic, which benefits Coaches vs. Cancer, a collaborative initiative of the American Cancer Society and National Association of Basketball Coaches that empowers coaches, their teams and local communities to make a difference in the fight against cancer, has historically been staged at Madison Square Garden and televised by ESPN.
As part of the agreement, Turner Sports will also oversee national sponsorship sales for the event.
The Coaches vs. Cancer Classic adds to Turner's college hoops lineup, highlighted by its collaboration with CBS on the NCAA Men's Division I Basketball Championship. TruTV televised the inaugural "First Four" under the new NCAA March Madness deal, as well second- and third-round games.
"We are pleased to enter into a relationship with the National Association of Basketball Coaches and the American Cancer Society for this great event," said David Levy, president of Sales, Distribution and Sports, Turner Broadcasting System in a statement. "The exclusive media rights to the Classic further our commitment to providing quality sports programming on TruTV that matters to our audience, advertisers and distribution partners. In addition to televising this preeminent early-season college basketball event, Turner will utilize a number of its resources to further enhance the exposure and mission of Coaches vs. Cancer with our audience."