Turner Broadcasting System is offering on-demand sneak peeks of several upcoming series in an effort to lure so-called binge-watchers to the network.
Turner will cue up the first four episodes of new TNT series Public Morals on Aug. 25, a day after the series premieres on the network plus brand new episodes of truTV's Friends of the People before their TV debut. Beginning this week, every single episode of all seasons of truTV's Impractical Jokers and TNT's Cold Justice will be made available on a variety of platforms and devices including online and on mobile devices, giving viewers control over how they watch – whenever and wherever they want - as part of Turner's TV Everywhere offering.
This marks Turner’s first foray into the binge-watching phenomenon that was pioneered by Netflix – releasing multiple episodes or entire seasons of series in one swoop. TNT viewers will be able to watch the Public Morals episodes on the Watch TNT mobile app, www.watch.tntdrama.com and on participating TV providers websites and apps. Additionally, TNT will make every episode of the real-life investigative series Cold Justice available on demand to allow fans to binge-watch the past two seasons leading into the season 3 finale on Sept. 18. Episodes currently airing from season 3, which premiered on July 31, are made available on demand the day after their TV debut and will stay up through the finale, giving fans the option to catch up on the entire series all at once.
"Turner is embracing a different approach to the way programming is traditionally released and providing our audiences with multiple binge-viewing options in order to enhance their TV experience," said senior vice president of business & product development at Turner Content Distribution (TCD), John Harran in a statement. "Taking a creative approach to on demand programming and listening to viewer behavior, as well as working with our distribution partners to reach as many of their subscribers as possible, is a strategic way to engage audiences who have become accustomed to these new ways of viewing content."
TruTV will offer their audience the ability to watch every single episode of the hit series Impractical Jokers – seasons 1 through 3 – on demand beginning this week, leading into Jokers Week and the Impractical JokersLive Punishment Special celebrating the 100th episode on Sept. 3. The network also will make every single regular-season episode to date, as well as Impractical Jokers specials, available via VOD and digital on-demand, facilitating binge-watching via www.trutv.com/watch, the Watch truTV mobile app and set-top VOD. Additionally, starting on Aug. 5, truTV offers fans a sneak peek of two brand new episodes of Friends of the People before their TV premiere giving fans the option to binge on a number of episodes at once.