Turner named Jennifer Dorian executive vice president of Turner Portfolio 360 Brand Strategy, a newly created position she will assume in addition to her current role as general manager of Turner Classic Movies and FilmStruck.
Dorian will now have a dual reporting structure into Coleman Breland, president of Turner Content Distribution and Turner Classic Movies, and Doug Shapiro, executive vice president and chief strategy officer at Turner.
In this newly created position, Dorian will lead a company-wide initiative to identify new opportunities for revenue growth from 360-degree brand extensions across Turner networks, franchises, talent and characters. She will oversee a strategic planning process to formulate the strategy, vision and approach to launching new businesses in a coordinated effort across the portfolio, while providing support to the individual business units.
“Jennifer is a branding expert with a great track record of turning creative ideas into real businesses and she has broad and deep relationships within Turner.” Shapiro said in a statement. “She’s perfectly positioned to work with brand managers across the Turner portfolio to develop innovative monetization opportunities and enhance the value of our key franchises.”
Dorian will continue to oversee the day-to-day operations of TCM including all strategy, business development, marketing, branding, digital initiatives, programming and on-air campaigns for both brands, as well as the strategic planning, marketing and operations for subscriber growth and retention at FilmStruck.
“Jennifer’s many accomplishments since assuming the role of general manager of TCM speaks volumes, and she has expertly navigated the rapidly changing industry to set TCM on a path for substantial growth,” Breland said in a statement. “As the leader who led the ideation, planning and execution of Turner’s first SVOD service in the U.S., her strategic thinking and expertise are invaluable to our company, and I’m confident in her ability to advance these businesses in 2017 and beyond.”
Dorian previously served as chief strategy officer for Turner Entertainment Networks, overseeing strategic business planning and brand identity development and image marketing for TBS, TNT, truTV and TCM.
Prior to joining Turner, she held leadership positions in marketing at The Coca-Cola Co., and Pizza Hut, Inc.