Turner Broadcasting System said Tuesday that it has promoted Rachelle Savoia to vice president of communications. In this role she will oversee media relations and communications strategy for Turner Content Distribution (TCD), the division responsible for the distribution and marketing of Turner's 10 domestic cable networks, and Turner Classic Movies (TCM). Based in Atlanta, Savoia will report to Turner Broadcasting senior vice president and domestic communications officer Sal Petruzzi.
Savoia joined Turner as director of communications in 2011, and has spearheaded internal and external communications strategy for a number of TCD initiatives, including multi platform distribution and contract renewals with all of the major cable, telco and satellite providers. In addition, she manages publicity for TV Everywhere, Turner's industry-leading initiative to provide content across multiple platforms, including linear, digital and mobile.
“Since joining our company in 2011, Rachelle has distinguished herself as a talented communications executive, and this promotion reflects how highly we value her strategic communications skills, judgment and relationships," said Petruzzi. "As the media landscape continues to evolve and new distribution platforms emerge, we will continue to count on Rachelle's forward-thinking approach, creativity and keen understanding of our business to further enhance our position as an industry leader for these two important divisions within the Turner portfolio."
Savoia came to Turner from NBC Universal's Bravo network, where she served as director of communications. She previously served as manager of corporate communications at Oxygen from 2006 to 2007 and Court TV from 2004 to 2006. Savoia's 14-year career in the industry began at Goodman Media International, where she provided publicity support for such companies as Discovery Channel, PBS, Scholastic Entertainment, the National Academy of Television Arts & Sciences (NATAS) and Nieman Marcus.