Turner To Run Sports Illustrated's Online Operations

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Turner Sports is adding another marquee sports Web property to its stable. It has struck a deal with Time Inc.'s Sports Illustrated to run SI.com and Golf.com.

Turner will handle operations, ad sales, product management and marketing for the SI digital properties.

The Time Warner sister companies will also team up to collaborate on sales across their properties and on production for mobile applications.

Turner already runs the digital properties for the NBA, PGA, and NASCAR.