Turner Sees Upfront Coming In at $4.6B

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New York-Turner Broadcasting Sales Inc. officials, hosting the Turner Network Television and TBS Superstation upfront last Thursday night, projected that cable's upfront ad sales will grow by $1 billion to a "healthy" $4.6 billion.

Discovery Networks U.S. forecast a $5 billion upfront, up from $3.8 billion a year ago, but Turner officials said TBSI-which accounts for about 23 percent of the upfront-has a better handle on the market than smaller networks.