Turner Sees Upfront Volume, Price Gains

Data products, reduced commercial loads attract interest

Turner Broadcast is nearly done with its upfront negotiations, chalking up a sales volume increase in the low- to mid-single digits, people familiar with the situation said.

Prices on a CPM basis were in the low double digits, slightly below what some of the top broadcasters were registering.

After a slow start, upfront deals are getting done. Buyers initially resisted paying price increases in the double digits, but the market was strong, and prices appear to have settled in the 8% to 13% range. Volume across the market is up 2% to 5%, sources said.

For Turner and other networks, more deals are getting done using C7 raings, which includes seven days of DVR playback, instead of C3 ratings.

Read more at broadcastingcable.com.