Turner Broadcast is nearly done with its upfront negotiations, chalking up a sales volume increase in the low- to mid-single digits, people familiar with the situation said.
Prices on a CPM basis were in the low double digits, slightly below what some of the top broadcasters were registering.
After a slow start, upfront deals are getting done. Buyers initially resisted paying price increases in the double digits, but the market was strong, and prices appear to have settled in the 8% to 13% range. Volume across the market is up 2% to 5%, sources said.
For Turner and other networks, more deals are getting done using C7 raings, which includes seven days of DVR playback, instead of C3 ratings.
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