Turner Signs Expanded Deal With Snapchat

Agreement covers additional Turner content and collaboration on advertising
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Turner Broadcasting said it signed a new, expanded agreement with Snapchat that will put additional Turner content on Snapchat’s Discover platform.

“This deal marks the latest strategic move for Turner to innovate within the digital arena and provide complementary viewing experiences for a younger, mobile-centric audience,” said David Levy, president of Turner. “Snapchat is a powerful outlet to directly connect with the millennial generation and perfectly aligns with our portfolio-wide strategy to engage with audiences at every touch point.”

RELATED: Turner Sports Teams Up With Snapchat Live Story

Turner will work with Snapchat to develop original shows based on programming on TBS, Adult Swim, truTV, Great Big Story and Super Deluxe. Turner’s Bleacher Report will launch a Discover channel in the U.S.

Read more at B&C.