Turner South is expanding the grassroots-marketing strategy promoting its new original series, Home Makers.
The network will set up displays at home-and-garden shows in four southern markets. The effort starts March 5 in Charlotte, N.C., then moves to Birmingham, Ala. (March 12), Charleston, S.C. (March 19) and Atlanta (April 2).
The network said it will partner with local cable operators at each show and use interactive kiosks to demonstrate cable-modem services.
Home Makers is a half-hour daily program in which a team of female contractors, designers and carpenters renovates condemned homes.
Turner South officials said the network helps to reduce its marketing expenses by cutting barter deals with organizers of the 25-plus festivals it will visit this year.
Turner South counts 7.2 million subscribers, with distribution on Comcast Corp., Time Warner Cable, EchoStar Communications Corp.’s Dish Network and DirecTV Inc.